September 2022 Industry Brew

Dear Industry Partners, 

Between the start of Spring, and the approaching holiday season, there is so much to be excited about in the

hospitality, resort and timeshare industries right now. The conclusion of the calendar year is always an 

important time to get our ducks in a row and pull up our socks ahead of the rush period and set ourselves in 

good stead for the next year. 

So to get your tails up for a prosperous end to the year, we'd like to share some of what's been going

on at iExchange, as well as renew a couple of touchpoints from the past, to keep you up to date with 

each other as best we can. 

Every year we renew our commitment to service excellence by rewarding the standout individuals who 

uplift and maintain iExchange's stellar industry reputation. 

The annual iExchange Awards recognise individuals who are passionate about what they do, who always 

put the customer first and promote iExchange to the industry. What we do is combine survey responses 

from peers and colleagues, customer nominations on our customer review form, and feedback from 

our Business Development team to select and reward the highest performers in our organisation in the 

following categories: 

1. Brand Ambassador Award

2. Service Excellence Award

So far in 2022, we've been experiencing an unprecedented response to our call for nominations, so we've 

decided to keep the window open a little bit longer to encourage those who are yet to nominate their service star 

to go online and push them further towards this amazing recognition!  

You have until the end of September 2022 to make sure your nomination is counted before our 

Business Development team tallies the votes and decides on this year’s winners, so there’s no time to wait! 

When completing your nomination, you will be given the option to choose which category is suitable to 

the nominee you wish to nominate, i.e. 'Service Excellence' or 'Brand Ambassador'. Out of the nominees in 

these two categories, we select the standout top 50 for the awards, and then shortlist the most esteemed 

three as our ultimate iExchange Ambassadors to be awarded a well-deserved, magnificent vacation courtesy

of iExchange. 

A further two awards (the Hospitality and Resort Diamond Grading Awards) are selected based solely 

on guest experience.   

For more information on our Ambassador Awards Programme, click here.

We want to make sure that we always profile your resort as accurately as possible through iExchange. 

The more up-to-date we can keep your profile, the more seamless the experience is for your guests, 

and the potential new visitors staying at your resort for the first time. 

For this reason, we'd like to encourage you to make a point of keeping us updated with all relevant 

news and updates coming from your resort. 

From the latest images, information on new attractions, upgrades to services, facilities, or amenities, 

we want to know so that we can keep our communications, call centres and websites current and servicing 

your guests appropriately. 

Over and above that, it's important to remember that through updating iExchange, your new upgrades, 

attractions and facilities can reach a maximum audience all at once, since all changes made to resort 

profiles on iExchange automatically filter to the several exchange partner websites that are powered 

by iExchange. 

In this modern world of online connectivity, mobile devices and electronic transfers, it’s a rarity to get to 

know the real people behind most of our favourite products and services. It’s easy to forget that behind every 

cog in every wheel in the giant machine that is our industry, there are people. 

We'd like to take a moment in every quarterly communication to speak about those people in an iExchange 

Team Member Profile so that should you bump into one of us at your resort or at a conference, you might 

have something to connect about. 

This quarter, we're profiling Business Development superstar: 

 Alethea Ibrahim 

 Full Job Title: Business Development Senior, Project, Systems Super User 

 Been with the company since: June 2010 

 Birth City/Town: Ixopo 

 Varsity: University of Natal (Howard College campus) 

 Major: Media & Communications 

 Hobby: I love reading, fiction novels to be specific. 

 Favourite album: Either Maxwell’s Now or Urban Hang Suite 

 Favourite book: A Thousand Splendid Suns – Khaled Hosseini 

 Favourite holiday destination: Qunu Falls Lodge. It’s just so serene... 

 Best day of my life: There are two! The days my kids were born. 

 A motto I live by: I don’t live by any mottos. I take life as it comes. It’s your journey to navigate.

It’s an ever-changing business, and there’s always a lot to keep track of if you want to provide a 

quality, contemporary service to your guests and members. 

To stay abreast of what's happening at iExchange more than just once a quarter, subscribe to our 

monthly newsletter here

Thank you for taking the time to stay in touch with us. The iExchange team, together with the Beekman 

Group Business Delvelopment team at large is available to help you through any questions or even 

suggestions you may have to improve our service to you, and ultimately, your guests. 


The iExchange Team 



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